In 1932, Paul Ord and the Young Men’s Business League came together to promote and spread word of the world’s sweetest Citrus from Rio Grande Valley. They created the Texas Citrus Fiesta, an annual celebration of a bountiful winter harvest of Grapefruits and Oranges from lush, subtropical Rio Grande Valley.
For the past 82 years, Texas Citrus Fiesta has taken pride in providing unforgettable experiences and memories by promoting values of education, leadership and community. We have hosted and supported hundreds of local, state-wide and national businesses. Our years of experience can provide your company with the comfort of knowing your business is in good hands and being part of the festival means being part of our family here at Texas Citrus Fiesta.
In preparation for these events, Texas Citrus Fiesta is reaching out and inviting local businesses from Rio Grande Valley to take part in these historical and annual events that have been featured and recognized in magazines like National Geographic, Southern Living, Texas Monthly, Concepto and Socialife. Texas Citrus fiesta invites you to proudly be one of our sponsors and take part of the wonderful experience you will gain as other sponsors in the past have by participating and attending the many events scheduled for this year.
Your kind of contribution will help us continue to promote our Citrus industry in the Rio Grande Valley and even better will help spread the word about your business to our supporters and the community not only in the Rio Grande Valley, but all the way to San Antonio, Laredo, Corpus Christi and many locations. Be part of Texas Citrus Fiesta and join the other sponsors already taking part of these wonderful historical events.
Attached, you will find different levels of sponsorship that you may generously select from with various listings of items that you will enjoy. If you have any questions, please feel free to contact us at (956) 585-9724. We would be more than glad to assist you.
Product Costume Show
Costumes are created according to the present theme, and are completely covered in Citrus and agricultural products that grow in our area. Some designers spend over 200 hours preparing the products and creating the costumes for the Product Show. The costumes are judged by individuals who have made costumes in the past years. Winners are announced at the event and monetary prizes are presented in many places throughout the years but we are the proudest of their presentation at the White House and out Capital in Austin, Texas.
Parade of Oranges
The Parade started in 1932 and features different float categories, marching bands, military and marching units, pageant contestants, commercial entries and many others. Participants and spectators from all over the Rio Grande Valley, state of Texas, Winter Texans, and even from other countries look forward to attending the parade. The most popular entries are those covered in Citrus and agricultural products.
Fiesta Fun Fair
A Fair of various exhibits that include educational and commercial information for the public, along with arts and crafts, food and citrus vendors and a variety of entertainment and displays. Vendors do pay a fee for a booth space, but the event itself is free from 10:00am – 10:00pm and usually held in the Mission downtown area.
King & Queen
A King is selected by the Texas Citrus Kings Association, representing the citrus industry. A Pageant is held for young ladies from all over the Rio Grande Valley to compete for the position of Queen Citrianna. The Queen will be presented with a scholarship and both King and Queen will be crowned that night.
A formal black-tie ball will be the first time that the contestants will be presented to the public. Their families, dignitaries and Fiesta Sponsors are invited to this elegant event, which has been held annually since 1932.
Mini Shoebox Float
Students from 4th and 5th Grade from elementary schools in Sharyland and La Joya area are invited in October to participate in this contest. The contestants are to create miniature parade floats that must be covered in Citrus and other agricultural products. Judges will select the winners who’s boxes will be presented at the Product Costume Show.